Allen Morris has a thirty-five year relationship with The Rénard Group. As Creative Director, he worked with many of its most notable campaigns. “The first national spot I worked on was for J. Walter Thompson, a forgettable spot for Close-up toothpaste. My second national spot was for Ford. I edited a commercial you may remember: four generations of men from a ranching family each talk about how their respective fathers taught them about Ford trucks. In the end, the ninety year old grandfather, sitting in a rocking chair in front of an old Model T Ford, says, ‘My daddy came to Texas in a covered wagon. I had to find out about Fords on my own. I’m a smart old bird, ain’t I?’ That commercial won every major award that year, including a Clio! More importantly, it changed how Ford advertised trucks for the next twenty years.”
Since that first Clio, Allen’s work has been honored with five Emmys, one national and four regional awards, and with dozens of silver and bronze Telly Awards. Other industry recognition includes Addy Awards, American Marketing Association, Broadcast Media Awards, Country Music Association of America, Dallas Press Club Katie Awards, Dallas TOPS in Advertising Awards, Downtown Tyler Film Festival, Indie Fest, International Association of Business Communicators Quill Awards, LA Independent Film Fest, the New York Festivals, USA Film Festival, and others. “Awards are great for the ego; but what really matters is how well remembered the message is. I strive to create work that makes a lasting impact.”
His work made an impact for numerous clients, in fields ranging from healthcare to energy to retail to charities. A five-year association with the Arthritis Foundation resulted in raising $2.5 million from proceeds generated by an annual go-cart race promotion in which companies sponsored employee race teams driving go-carts fashioned after formula one race cars. One of Allen’s favorite projects for MD Anderson is a documentary about the life of Dr. Emil J Freireich, who co-discovered the cure for childhood leukemia and was one of the pioneers who successfully used combinations of drugs to treat cancer, now known as Chemotherapy.
Allen and his wife Melinda have a blended family that includes six children and nine grandchildren.