Lani Reeves joined the agency in 2001 as the comptroller. Her primary responsibilities when she first started working at The Rénard Group were strictly financial: handling billing and receivables, preparing financial reports and making certain payroll was handled correctly and on time. After a year, Lani was able to complete her degree in business administration, which she had been working on part-time. She began to take on more responsibilities at the agency, and by doing so, became more familiar with what client needs are and how the agency can best fulfill those needs.
During her sixteen years at the agency, Lani has worked in practically every aspect of the business. From her position in finance, she expanded her knowledge base by learning about media buying, research and marketing. Her ability to master the various aspects of the business side of the agency gave her a better understanding of the creative side of the business, which had seemed foreign to her when she first went to work. However, she developed a relationship with clients while handling media buying and billing that led to gaining the client’s confidence. She found herself being consulted by clients who were asking her opinion about the creative development of their advertising. She quickly learned to think like the target audience; to put herself in the place of the consumer and base her judgments on her own visceral reaction. In that way, Lani became an impartial judge as to whether the work was on target with the underlying strategy behind the creative concept.
Because of her ability to create a rapport with both clients and the staff, Lani has risen to the position of Agency Director. Today she manages the staff of seven, which includes account reps, a graphic designer, a production coordinator and photographer.
In addition to managing the day-to-day operations of The Rénard Group, Lani is a wife and full-time mother of three: two boys and a girl. She spends her off time taking care of her family: going to the kid’s sporting events and extracurricular activities and making certain they remain active in their church.