The Rénard Group officially began operating as advertising consultants in East Texas on April 4, 1977. The first account was Ben Fitzgerald Realty, an account that stayed with the agency for many years. It was that relationship that helped open doors throughout the marketplace. The following timeline provides a brief glimpse at the high points of the past fort-plus years, some memorable tagline, and a few accolades:
Pepsi Cola Bottler of East Texas signs on as a client
The video game Space Invaders is released.
Almand’s Furniture, Jack O’Diamonds, Anderson Clay Products, Climatic, (more)
Several new clients join the agency.
“The Working Man’s Plan”
First of two consecutive EFFIE Awards
for efficiency of buy for Bryant Beverage,
Pepsi Bottlers of East Texas
Microsoft partners with IBM to write the BASIC code for the first personal computer, the IBM PC.
Second EFFIE Award
Placements in Tyler/Longview ADI
Royal Pagoda Chinese Restaurant
“Where two Wongs make it Right!”
Threlkeld & Company Insurance
Design of a new visual identity and logo
Winner of Bronze Telly Award
“Elements of Style for Half a Century”
Chariots of Fire wins Best Picture Oscar and Henry Fonda wins his only Oscar for On Golden Pond.
Created a jingle
“Our Prime Interest is You!”
Hollytree Country Club
“Address Yourself to Hollytree”
Tyler Chamber of Commerce
“Tyler’s Rush Hour” billboard showing sailboats at Sunset stops traffic on Dallas North Loop during Rush Hour
International Film & TV Festival of New York
Bronze Medal Winner
“An Engineering Company”
Recruitment film for Frito-Lay
“A Tradition of Trust” Employee recruitment campaign
Dallas Press Club Katie Award for
“Managing the Future” a Frito-Lay marketing film
Narrated by Orson Welles
The Titanic is discovered in its final resting place on the ocean floor 2.5 miles from the surface.
Myers Courtesy Ford
Spots shot in London, England
“No matter where you come from, it’s worth the drive to Myers Courtesy Ford in Garland!”
The Rénard Group dominates the local Addy Awards, winning awards for clients: Almand’s, Longview Bank and Trust, Mother Frances Hospital, The Animal House, Frito-Lay, NutriSystem, Lennox, Garden Valley, Anderson Clay Products,
Joined the Cola Wars with
National radio creative for
Diet RC, RC Cola’s new 1 calorie drink
“The word is out, great taste is in… one calorie Diet RC”
Michael Jordan Averages 32.5 points per game, winning the MVP Award and Defensive Player of the Year.
Grandma’s Fried Chicken
“If the Colonel had our recipe, he would be a General!”
KLTV and The Rénard Group begin a new era
of cooperation and a solid business relationship.
Microsoft begins manufacturing Windows NT operating systems.
Threlkeld & Company Insurance
“Trust. Remember that feeling?”
C. Woods Heating and Air Conditioning
24-hour Sudden Service, No Overtime
“Tell ‘em Patsy sent you!”
In Santa Clara, California, Yahoo is founded.
East Texas Copy Systems
“Not a copy, the original since 1945”
Winner of two Suncoast Regional Emmy Awards for Outstanding Achievement in Directing
“The Faces of Arthritis”
and AIDS Awareness
AIDS Foundation of Houston
“Don’t Say No Tonight”
The final year of the Twentieth Century begins and millennium celebrations take place throughout the world, while others believe the new millennium begins on January 1, 2001.
EmploymentLocal.com and AutoLocal.com
Winner of two Bronze Telly Awards
Suncoast Regional Emmy Award
Public Affairs Segment
“Kids Get Arthritis, Too”
National Emmy Award
Public and Community Service
“One Houston United: The Night the Rains Came”
Californians elect Arnold Schwarzenegger governor.
April 12th, the first spot aired on CBS 19
Placed by The Rénard Group
for Dow Autoplex – “Seeing Green is Saving Green.”
Lone Star Regional Emmy Award
Programming for Youth/Teens
Children’s Assessment Center
“Preparing for Court”
Lone Star Regional Emmy Nomination
East Texas Refrigeration
“For Comfort and Quality we’re always there, Trust ETR
For Heating and Air.”
Beard & Harris
NASA announces the discovery of 715 newly verified planets outside our solar system, discovered by use of the Kepler Space Telescope.
TEXAR Credit Union
becomes a client
“If it’s important to you, it’s important to us.”
The Rénard Group’s 40th year in business
Mayor Martin Heinz declares April 4, 2017 as Rénard Group Day in Tyler;
Congressman Louis Gommert enters the occasion in the Congressional Record of the U.S. House of Representatives; Recognized by the Texas State Senate; Official proclamation by Texas Governor Greg Abbott
The Cannery Lindale
becomes a client
“The NEW Entertainment Capital of Texas”
We hope you enjoyed this look back on the last 40 years. Contact us today to begin a discussion on how The Rénard Group can help you succeed during the next 40 years.