History

The Rénard Group officially began operating as advertising consultants in East Texas on April 4, 1977.  The first account was Ben Fitzgerald Realty, an account that stayed with the agency for many years.  It was that relationship that helped open doors throughout the marketplace.  The following timeline provides a brief glimpse at the high points of the past fort-plus years, some memorable tagline, and a few accolades: 

 

 

1977

Agency Begins

 
 

Chariots of Fire wins Best Picture Oscar and Henry Fonda wins his only Oscar for On Golden Pond.


 

1983    

American Fidelity

Created a jingle

    “Our Prime Interest is You!”

 

 

 

Hollytree Country Club

    “Address Yourself to Hollytree”

 

 
 

 

1984  

 Tyler Chamber of Commerce

“Tyler’s Rush Hour” billboard showing sailboats at Sunset stops traffic on Dallas North Loop during Rush Hour

 

 

Frito-Lay

International Film & TV Festival of New York

                Bronze Medal Winner

                “An Engineering Company” 

Recruitment film for Frito-Lay

1984NY.jpg
 

 

1985    

Frito-Lay

    “A Tradition of Trust” Employee recruitment campaign

    FRITO VIDEO

 

 
 

 Dallas Press Club Katie Award for    

“Managing the Future” a Frito-Lay marketing film

Narrated by Orson Welles

The Titanic is discovered in its final resting place on the ocean floor 2.5 miles from the surface.


 

1986    

Myers Courtesy Ford

Spots shot in London, England

“No matter where you come from, it’s worth the drive to Myers Courtesy Ford in Garland!”    

 
 

The Rénard Group dominates the local Addy Awards, winning awards for clients: Almand’s, Longview Bank and Trust, Mother Frances Hospital, The Animal House, Frito-Lay, NutriSystem, Lennox, Garden Valley, Anderson Clay Products, 

 
Addy_Awards.jpg
 

 

1987    

Joined the Cola Wars with

    National radio creative for

Diet RC, RC Cola’s new 1 calorie drink

“The word is out, great taste is in… one calorie Diet RC”

 

Michael Jordan Averages 32.5 points per game, winning the MVP Award and Defensive Player of the Year.


 

1988    

Grandma’s Fried Chicken

      “If the Colonel had our recipe, he would be a General!”


 

1993    

KLTV and The Rénard Group begin a new era

    of cooperation and a solid business relationship.

 

Microsoft begins manufacturing Windows NT operating systems.


 

1994    

Threlkeld & Company Insurance

                “Trust.  Remember that feeling?”

 

 

 

1995   

C. Woods Heating and Air Conditioning

24-hour Sudden Service, No Overtime

“Tell ‘em Patsy sent you!”

 

In Santa Clara, California, Yahoo is founded.


 

1996    

East Texas Copy Systems

            “Not a copy, the original since 1945”

 


 

2000  

 
2-RegionalEmmys.jpg
 
 

Winner of two Suncoast Regional Emmy Awards for  Outstanding Achievement in Directing

Arthritis Foundation

“The Faces of Arthritis” 

and AIDS Awareness

 

 

AIDS Foundation of Houston 

                “Don’t Say No Tonight”

 

 

The final year of the Twentieth Century begins and millennium celebrations take place throughout the world, while others believe the new millennium begins on January 1, 2001.


 

2001

 EmploymentLocal.com and AutoLocal.com

Winner of two Bronze Telly Awards

  

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RegionaEmmy.jpeg

    

Arthritis Foundation

Suncoast Regional Emmy Award

    Public Affairs Segment

    “Kids Get Arthritis, Too”

 

 
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2003    

National Emmy Award 

    Public and Community Service

    “One Houston United: The Night the Rains Came”

 

 

Californians elect Arnold Schwarzenegger governor.


 

2004    

Dow Autoplex

April 12th, the first spot aired on CBS 19

            Placed by The Rénard Group 

for Dow Autoplex – “Seeing Green is Saving Green.”

 

 
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2008  

 Lone Star Regional Emmy Award

Programming for Youth/Teens

                Children’s Assessment Center

                “Preparing for Court”

 


 

2013  

   Lone Star Regional Emmy Nomination

    East Texas Refrigeration

    “For Comfort and Quality we’re always there, Trust ETR

    For Heating and Air.”

 

 

2014    

Beard & Harris

                “Paladin Campaign”

NASA announces the discovery of 715 newly verified planets outside our solar system, discovered by use of the Kepler Space Telescope.


 

2015    

TEXAR Credit Union

becomes a client

    “If it’s important to you, it’s important to us.”

 

 

2017    

The Rénard Group’s 40th year in business

    Mayor Martin Heinz declares April 4, 2017 as Rénard Group Day in Tyler;

Congressman Louis Gommert enters the occasion in the Congressional Record of the U.S. House of Representatives; Recognized by the Texas State Senate; Official proclamation by Texas Governor Greg Abbott

 

 

The Cannery Lindale

becomes a client

    “The NEW Entertainment Capital of Texas”

 

We hope you enjoyed this look back on the last 40 years. Contact us today to begin a discussion on how The Rénard Group can help you succeed during the next 40 years.